Training Session With Knot Too Shabby, An Annie Sloan Home Stockist

Training Session with Caryn of Knot To Shabby as we finalize her website (which has already been processing workshop and paint orders since our pre-launch). She’s a great learner, ready to dive in and wants to get under the hood of this Shopify website to update her home page with creative new collections! Watch for her monthly feature.

Newsletter hookup with MailChimp is next, and then this Shopify project is wrapped (this stage, at least!). Annie Sloan Home and complimentary stencils and furniture was never so easy to buy online! Knot Too Shabby can reach beyond her immediate local in Beacon, NY, to other local who travel to Beacon for free pickup in her shop.

To get a Katie James, Inc. website, simply visit our Services pages to see how we can help. 

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Sticker Putter Onner

I’ve never been a sticker-putter-onner before. Never on cars, bikes, once on my computer a long time ago. Like 4 computers ago. Today an announcement of change will go up on @alittlebeacon . It’s a change for someone else, who I am very excited for. Change ignites change for others, and it’s something I look forward to. I have seen my ALBB sticker on other people’s computers and planners. The honor of that is beyond my comprehension. Today it’s time I allow more feeling and put another sticker on my computer. Ruby picked this @taramcpherson sticker out for herself at @dreaminplastic and kept it in my bag. It’s very her. It’s also very me. The dog reminds me of Gerdy. Who is my spirit animal. Who I also secretly think is in Charlie :) It’s time to tap into this feeling of creation.

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Website Design Phase 1 Complete for the Telephone Building Beacon

Website Design Phase 1 done for Deborah Bigelow’s the Telephone Building in Beacon NY. This is the second time her renovation work of the building has gone online, but this time at its own website, very clearly, with lots of Before and After shots, as well as a gallery of how the building looks today. Find the website at www.telephonebuildingbeacon.com


Really an honor and a pleasure to work with Deborah (my office landlord) on this, to listen to her direction and learn where she’s going. Her ❤️ heart has been in this building for so long, as evidenced by business owners around here who see her working on it almost every day. Either cleaning cigaret butts from the sidewalk, or up on a boom laying gold leaf gilding papers on the letters atop the building.

Bravo, Deborah.

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Website Design Planning for Telephone Building

Love it when websites take shape on the table first. Deborah Bigelow, owner of the Telephone Building in Beacon, is a very visual thinker and has a process of discovery. She plots things out in binders and boards and delivers them to our meetings. The website is taking shape nicely, and telling the story of the Telephone Building’s 25 year history in Deborah’s hands.

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This is a photo of an original plank of wood that served as the architect’s signature that Deborah discovered while she was renovating the Telephone Building.   

Website Design Planning for Telephone Building

Love it when websites take shape on the table first. Deborah Bigelow, owner of the Telephone Building in Beacon, is a very visual thinker and has a process of discovery. She plots things out in binders and boards and delivers them to our meetings. The website is taking shape nicely, and telling the story of the Telephone Building’s 25 year history in Deborah’s hands.

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This is a photo of an original plank of wood that served as the architect’s signature that Deborah discovered while she was renovating the Telephone Building.   

Logo Spotted! TEC Land Surveying Prints Sticker for Door

It’s exciting to see when a design client of Katie James Inc. uses the artwork and files we made for them to produce anything they want. Spotted this door sticker yesterday on TEC Land Surveying’s door. You should see their trucks!


Logo Design by @leighbemuse for #katiejamesinc

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Tales from the Depths of Picking a Domain Name - After a Cease and Desist Letter

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I've been through the wringer a couple of times when naming a business and picking a domain name. Seriously, I think I've done it 7 or 17 times. For Tin Shingle, it resulted in a major company mailing us a cease and desist letter when our trademark application was days away from being approved. It was during the Publication phase, where companies have 30 days to challenge you. And challenge us they did.

We fought it for a year, and then gave up an settled. But going through the rebrand process was actually a great experience that resulted in one of my best names for a business: Tin Shingle.

I published three tips here in Tin Shingle's Tips section, so go check those out. But here are a few more inspirations behind the name:

  • Signal to the Artists: Marketing is a business thing, and artists don't usually think of it as a priority. Additionally, I wanted to attract makers at the early stages of their careers. To get with Tin Shingle early and propel their brands.
  • Work with my hands: I crave building things and working with my hands. I don't do it so often, but I dream to. Most of what I do is in the digital space, so having a business name that implied something physical was important to me.
  • Have it be totally, totally unique. I stress this in the Tips article, but I'm saying it again. Please. Don't remove one word to make your business name different from a similar business name. Just think of something different. You risk handing all of the earnings from your marketing efforts to your competitor!

Glamour Shots Now Available - Social Media Photography for Your Business

Let's be real - the photos you see in Instagram make you so overcome with emotion for wanting to go somewhere or eat something or experience that experience - that your behavior is actually altered by what you see in social media.

We want to help your business have this feeling on your new and current customers. Leigh Baumann is our photographer who we use for A Little Beacon Blog's advertising clients, and she can be used in your store or office also. Check out a few of the photos we produced for advertising clients below, and then book us for a photo session at your place.

Case Study: Social Media Photography for The Vault Restaurant


Running your own social media for your business is important, as it captures your voice, your vibe, and your passion for your business. Showing this energy is important. But what do your photos look like? How are you translating your vision?

InHouse Design Media ghost-posted The Vault's social media until their owner and highly engaged staff grew comfortable and confident enough to take it over. In that time, we not only took food and drink photography, but we dressed the photos with strategic copy to really hammer home what the photo was about.

We didn't just take an amazing photo of a pina colada sangria, but we dressed it with a script font that let the viewer know that there is a sangria special every Saturday and Sunday. The engagement on the post and on other photos we dressed like that was successful. We happily watched people tag each other to make dates in to dine or drink at The Vault later.

InHouse Design Media can be hired to take photos like this for your business. Because we are local, we can only do this for clients local to Beacon, NY. We love traveling, but we're staying close to home!

Interested? Contact Us >

Launched! The Telephone Building at 291 Main Street

Deborah Bigelow is the modest owner of one the historic buildings in Beacon, NY. She is a guilder by trade, and a master renovator. But she's inside or outside of the building most of the time, restoring it, cleaning it, protecting it, and nurturing her tenets.

Most people who drive by the building or might need it for some reason don't realize that it's Deborah's hand who maintains it. IN 2017, she decided to put The Telephone Building on the map - the digital map - and give it a digital footprint, in addition to the parcel spot it occupies at 291 Main Street in Beacon, NY.

Deborah is also our landlord! And she's one of the best in Beacon. I was happy and honored when she asked if InHouse Design Media could design her first website. The first version of her website was launched in June 2017. She has big plans, but wanted to get a placeholder page up that presented the building, and had a contact form for people to reach her with building inquiries.

More About The Project

The Telephone Building

www.telephonebuildingbeacon.com

Launched: June 2017

Deborah Bigelow is a restoration artist who works within her company Gilded Twig. Gilding in gold is her specialty. Little known is her business of owning and restoring a building. In the late 1990s, Deborah bought a building at 291 Main Street that was an original Telephone Building built in 1907. This building became her artistic project, and she has restored all of it. The building's offices are rented out to different tenants. In 2017, Deborah was ready to brand the building and her second business, 291 Main Street LLC. 

Special Features

  • The website is on one page, which is essentially a Cover Page. While we did not use the actual Cover Page tool in Squarespace, the effect is the same, yet with more depth.
  • The website can easily be expanded with more pages and photos when the client is ready.