Product Image Design: Katie James, Inc.
Illustrations: birdiydesign
Homespun Foods has brought back their Farm Kits - a creation during the early pandemic days when they needed to survive during the shutdown. Katie James Inc. Was able to create this new Grocery section for them in their Squarespace website, with Farm Kits being the first product. We opted to create an ecommerce section called “Grocery,” where all food products can go in, and auto-populate. Homespun staff will be trained in how to create a Grocery product so that the section can build itself. Of course, Katie James, Inc. can do it for them in our Pay As You Go program if they get too busy in the kitchen.
Most likely, other retail items like Honey and Maple Syrup are next to be added to the Grocery section.
Farm Kits are offered in limited supply, in Quantities of 12 bags each week. We utilized SquareSpace’s Variant option to create a different day for which someone could order. Maintenance will require removing the day once it has passed, and adding the next week’s day. A “How It Works” section was also added to the sales page, to educate people in how it works, in order to provide them with expectations for no surprises later on.
We designed the product image to be reflective of what might be in the seasonal bag of fresh grown food, putting it on a black chalkboard. The chalkboard is a signature look inside of Homespun, as they have their menu board on a chalk board across from the register. Homespun is all about good food and working with one’s hands, so the scratchy look is on-brand for them.
Being that the Farm Kits are a joint offering between Homespun and Common Ground Farm, both of Beacon, NY, we included both logos to help identify both brands as the image passed through social media, newsletters and advertisements.
Need an enhancement for your website or a fresh pair of eyes? Katie James Inc would love to help. Reach out ☺️💕
Illustrations from clip art created by @birdiydesign on @creativemarket 💜
Need enhancements done to your website or brand overall? Hit us up :)